TMJR Productions, organizers of the annual Lynchburg Virginia Elvis Festival needed a comprehensive media solution. Their challenge was to effectively showcase the high production value of the show and the extensive work behind it. Additionally, they aimed to appeal to a diverse audience, from older Elvis enthusiasts to a younger generation of fans, and they wanted to break the stereotype that the festival was "corny" or "Vegas-style." To address these complex needs, TMJR Productions engaged LT Creative.
Different and Better Approach:
Professional Video and Photo Capture: We documented the entire event with high-quality video and photography, imbuing the content with a cinematic style to emphasize the professionalism of the production. This approach ensured that the festival's level of excellence was visually apparent.
Multigenerational Appeal: Recognizing the need to attract both older Elvis fans and a younger generation, we designed the media to bridge the generational gap. We made the festival appear fun, fresh, and appealing to all demographics, moving beyond the stereotype of a "corny" or "Vegas-style" event.
Social Media Strategy: We brainstormed social media reel ideas in advance to ensure we captured content that would facilitate the post-show video creation process. This approach helped maximize the festival's online presence and impact.
Diverse Video Formats: To cater to different marketing channels, we captured video in both horizontal and vertical formats. This allowed TMJR Productions to use the content across a wide range of media, from websites and TV to social media advertising.
Versatile Photography: We employed two cameras for photography. One camera captured crisp, high-definition images to convey a modern feel, while the film camera provided a nostalgic 1960s/1970s-era photography style reminiscent of the Elvis era. This versatility ensured that the event had a wide array of images for various advertising needs.